keywording

[lovina]

Let's say If someone was launching a site industry specific . How would one go about determining, on the keyword research side, how big (or small) the "tail" of the search terms in that industry are?

Basically, looking for a methodology to measure the value of being listed in the top for a few, hig volume search terms in the head vs. the value of having rankings for the thousands of smaller terms making up the tail. Other than simply using intuition and logic, one can't seem to think of a good way to do it.

[Serra]

I don't think it works that way. When people are searching, they search for terms. Those terms end up being what determines if your site is displayed or not. If you use a bunch of terms that no one uses, then you will be ranked first, but no one will ever see you.

[guruji]

Hi,
To approach an "industry," I'd want to get a look at what works for
that industry's longer standing niche publications. What concerns
re-surface regularly? Are they adequately addressed? Would these concerns be of more interest to customers or colleagues?
Would it be helpful to look at how a customer hears about and chooses
who to hire or buy from?
guruji
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